ecofriendly baby brands

10 Eco-Friendly Baby Brands

Rachel Lark - February 24, 2023

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More consumers than ever are purchasing from sustainable brands, as it helps them live a more environmentally conscious life. As more consumers become parents, they prioritize creating a sustainable planet for their children and future generations. 

New parents might wonder if there are any eco-friendly alternatives to common baby products, such as diapers, clothing and toys. Thankfully, there are plenty of eco-friendly baby brands selling the perfect items for your little one.

1. Pact

Pact is a baby clothing brand committed to sustainability initiatives. The company partners with Fair Trade USA, SimpliZero and Global Organic Textile Standard (GOTS) to ensure its products and processes reach the highest sustainability standards. 

Pact measures the environmental impact of every one of its products and offsets it by reforestation, carbon sequestration projects and investments in renewable energy. All Pact clothing comes from a Fair Trade Certified Factory, so you can remain confident that your child’s clothing is ethical.

2. Hello Bello

Another sustainable baby brand with many baby products is Hello Bello, co-founded by celebrity couple Dax Shepherd and Kristen Bell. According to Hello Bello’s website, the couple wanted to start a company committed to providing affordable, premium, plant-based baby products. 

Hello Bello’s product boxes are fully recyclable. The brand also says its products are cruelty-free and some select items are verified by the EWG (Environmental Working Group). Most of Hello Bello’s products are organic, and the brand is transparent about the ingredients they use to make their products.

3. Honest

Honest, a natural baby and beauty company, is another brand eco-minded parents should consider buying from. The company is a member of How2Recycle, a standardized labeling system that educates the public about proper recycling techniques.

Additionally, Honest has a partnership with Plant-My-Tree to plant 1,000 trees to celebrate the brand’s focus on eco-friendly packaging options. The brand operates under the Honest Standard, a guiding set of principles focusing on product development and innovation. You can purchase things from Honest and find peace knowing that the company always errs on the side of caution when it comes to the ingredients in your products.

4. Eco Boom

The next brand on the list is Eco Boom, an environmentally friendly diaper brand. The company first launched in 2017 and now operates in 33 countries. According to Eco Boom’s 2021 Sustainability Report, the company:

  • Used biodegradable materials to avoid creating 129,812 lbs of plastic waste.
  • Delivered 3,607,820 diapers.
  • Chose bamboo fiber, which prevented 18 trees from being felled.
  • Provided 70,512 rolls of bamboo toilet paper and kitchen paper.

As you can see, Eco Boom is one of the many eco-friendly baby brands looking to support parents of young infants and toddlers. 

5. Boody

Environmentally conscious parents want to ensure their baby’s clothing is sustainably made and ethically sourced. Boody is a sustainable clothing company that offers clothing for women, men and children. The brand tries to mitigate waste through several production processes.

It relies on bamboo for most of its products, which is a much more sustainable option than other clothing materials. Additionally, Boody’s packaging is made with recycled, post-consumer waste by FSC-certified suppliers. These suppliers prioritize the preservation of natural ecosystems and the prevention of deforestation. The company’s website claims it wants to help people build a “lean, green wardrobe.”

6. Babysoy

Babysoy’s official website states that its sustainable, comfy clothing products are made with soy protein fiber from sustainable, renewable resources. The company is featured in People magazine, Instyle, Pregnancy & Newborn and even won a Mom’s Choice Award. 

One thing to note about Babysoy is that the brand offers most of the basic clothing items babies need, as well as some other cool collections. For example, Babysoy’s Jane Goodall Collection, Janey Baby, collects funds to donate to the Jane Goodall Institute. So far, it’s contributed more than $100,000 to the institute.

7. Earth Mama

Earth Mama is a beauty brand focusing on three core principles: transparency, integrity and sustainability. Based on Earth Mama’s website, the company’s products are cruelty-free, plastic-neutral, organic and Non-GMO Project Verified. The brand is also a proud partner of Campaign for Safe Cosmetics (CSC), a program led by the Breast Cancer Prevention Partners (BCPP). 

Earth Mama’s products are made with certified organic ingredients. These ingredients improve water quality, reduce carbon emissions and minimize exposure to pesticides, GMOs and synthetic fertilizers. 

8. Eco by Naty

Eco by Naty is one of the eco-friendly baby brands primarily selling eco-friendly diapers and other essential baby products. One of the brand’s most popular products is its natural, eco-friendly baby wipes. Unfortunately, most wet wipes are not biodegradable, contributing to massive amounts of waste in landfills or the environment. 

In addition, Eco by Naty’s wipes — like their diapers — are entirely plant-based. Each wipe is environmentally friendly, soft and hypoallergenic to accommodate your baby’s sensitive skin. If you purchase wipes from Eco by Naty, they’ll break down in 12 weeks, and you can even use them for composting if you’d like.

9. Finn & Emma

Looking for sustainable toy brands? Finn & Emma is your best bet. The brand sells toys by category or material. For example, you can buy wood, knit or macrame baby toys, or explore categories such as teethers, scrunch toys, pacifier holders or even toys for your baby’s stroller!

It’s also worth mentioning that Finn & Emma’s toys are made with 100% organic cotton, eco-friendly dyes and all-natural wood and the brand’s garments and accessories are produced in fair trade working environments. 

10. Pipette

Parents know that the cosmetic products they use for their babies must be safe yet effective. If you’re looking for a safe skincare brand for your baby, try out Pipette. The brand launched in 2019 and uses 100% clean, gentle and nontoxic ingredients for its products. 

One interesting product from Pipette is Squalane. The expert scientists at Pipette created this moisturizer, which mimics the natural moisturizing substance — called squalene — in a baby’s skin. According to Pipette’s website, Squalane is derived from renewable sugarcane and is safe for sensitive skin.

Buying Products From Eco-Friendly, Sustainable Brands

Having a child of your own is something to celebrate. Although you’re an environmentally conscious consumer, your baby should still receive all the love and care in the world. 

You can deliver on that promise by shopping from sustainable, eco-friendly baby brands like those listed above. Check out these brands and their products to see which baby products your child — and the planet — will benefit from most.

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About the author

Rachel Lark

Rachel serves as the Assistant Editor of A true foodie and activist at heart, she loves covering topics ranging from veganism to off grid living.