4 Affordable Sustainable Beauty Brands

Rachel Lark - April 28, 2023

We are reader-supported. When you buy through links on our site, we may earn affiliate commission.

Considering sustainable brands is a great option if you’re looking to add some new skincare or makeup to your collection. This ensures the products you consume do not come from any harm or destruction and gives you a sense of being a responsible consumer. A lot of the time, companies use sustainability to differentiate themselves from competitors so you can connect with their values.

Aside from finding sustainable brands, you will want to find some that do not break the bank. Most of the time, if companies are sustainable, they want to keep their prices reasonable for consumers, but it could be challenging to find.

What Makes a Product Sustainable?

A sustainable brand prioritizes other values besides just making a profit. It means a brand can connect to consumers and how they view the company. It is not considered sustainable if the product requires nonrenewable resources, damages the environment or harms animals, people or society. If there is a balance between the environment and ethics, the product will likely be a sustainable brand.

Here are 4 affordable sustainable beauty brands to consider.


    cocokind is a natural and organic ingredient company specializing in cruelty-free, gluten-free, recyclable and giving back. They strive to give clean beauty accessible to everyone. You can find anything from face masks to makeup within their brand. 

    They make sustainable efforts in all areas like packaging, formulas and future plans, such as using ocean waste plastic and ocean-bound plastic to package new products. They are also looking into offering product refills with a minimal carbon footprint. 

    Cocokinds products come in anywhere from $4-$40. You can also look for product packs that allow multiple items for a lower price than buying them individually. 


    With natural ingredients and specializing in cruelty-free, vegan and gluten-free, Kosas is another affordable brand to grab. They offer skincare and makeup products with lots of clean and beneficial ingredients. Their products are free of parabens, aluminum, fragrances and more. 

    Kosas beauty products can also double as skincare. They have skin tints with SPF and hyaluronic acid to keep your skin protected and glowing. Sometimes brands hide hidden ingredients in the products that may not be as sustainable as they claim. Luckily Kosas does not do this. Their products come in a range of $26-$68 and choices from mascara to lipstick.


    Ilia has been pushing the clean beauty movement for a while. They use beauty and skincare with pure selected ingredients. This brand has an array of products for eyes, lips, skin and more. Apart from their stand-out elements, they have a recycling program on their site.

    Their packaging is made from recycled materials like aluminum, grass and paper. They allow you to send up to ten empty beauty products per month, whether it is their brand or not. Ilia sends you a shipping label and responsibly recycles your products for you.

    On top of all this sustainable goodness, the prices are something to be excited about too. Their products range from $26 to $70, so you can save money and look good. 


    This brand works to make skincare as sustainable as possible. They have all nontoxic ingredients while being vegan, cruelty-free and having recyclable packaging. Versed uses all vegan toners, moisturizers and more. The company provides icons on every box to determine which skin product suits your needs. 

    Versed also emphasizes its use of a recycling responsibility program which collects your beauty empties to be recycled. On top of their sustainable efforts, they offer more affordable prices ranging from $7.99 to $21.99. 

    Shrink Your Footprint

    When your purchase from more sustainable beauty brands, you can make an impact on shrinking your environmental footprint. Not only are they sustainable and affordable, but the clean products will benefit you and your skin as you age. Next time you are shopping, try considering these affordable and sustainable beauty brands. 

    Share on

    Like what you read? Join other readers!

    Get the latest updates on our planet by subscribing to the newsletter!

    About the author

    Rachel Lark

    Rachel serves as the Assistant Editor of A true foodie and activist at heart, she loves covering topics ranging from veganism to off grid living.